Frederick Morgan
"Alice in Wonderland" 
 
Morgan was a prominent Victorian painter famous for his romanticized depictions of children, rural life, and domestic scenes. This specific piece gained significant fame when it was used in advertising campaigns for Pears Soap around 1904.
 
 
This art is:
NEW
Offset Lithographic Art Print
Custom Framed in a dark mahogany colored wood frame 
Image Size 12"x16"
Framed Size 14"x18"
Subject: A boy and a girl fishing in a river using simple tackle, set against a backdrop of dense trees.
Historical Significance: The original watercolor version of this masterpiece is held in the permanent collection of the Victoria and Albert Museum in London
Comes Complete with Ready to hang hardware
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ABOUT THE ARTIST
Frederick Morgan (1847-1927) was a prominent English genre painter renowned for his idyllic and sentimental depictions of children and rural life during the Victorian era.
 
Early Life and Training: Born in London in 1847, he was the son of genre artist John Morgan, who also served as his primary art instructor from the age of 14. He later trained at the Royal Academy Schools.
Early Career & Transition to Signature Subject: His first painting, "The Rehearsal," was exhibited at the Royal Academy when he was just 16. After working as a portrait artist for a photographer in Aylesbury, which honed his observational skills, he eventually found his true calling in depicting scenes of happy childhood and country life.
Artistic Style and Popularity: Morgan became celebrated for his romantic and sentimental style, focusing on themes of childhood innocence and rural tranquility, often featuring children and animals in lush settings. His work, widely reproduced, gained immense popularity in his lifetime, and he often collaborated with artists like Arthur John Elsley for animal depictions, a skill he claimed he lacked.
Exhibitions and Affiliations: He regularly exhibited at the Royal Academy from 1865 to 1919 and was a founding member of the Royal Institute of Oil Painters (ROI).
Personal Life: Morgan married three times and had multiple children, including his eldest son, Val Havers, who also became an artist and exhibited at the Royal Academy.

Legacy: Frederick Morgan continued to paint until his death in 1927, leaving behind a significant legacy in British genre painting. His works are still celebrated for their nostalgic charm and are held in various museums and galleries, including the Walker Art Gallery in Liverpool and the Lady Lever Art Gallery, where "His Turn Next" (used for Pears' Soap advertisements) is displayed.